The thought of incorporating this traditional ramen flavor into Hong Kong-model street foodstuff appears mouth watering!
When you believe of Nissin Foodstuff, you will likely 1st assume of Cup Noodle, since truthfully, Cup Noodle is legendary. But Nissin is a substantial business with other brands–other ramen brands, even–and a person of individuals is Demae Itcho, which will come in bagged kind somewhat than cup type. Demae Itcho is offered in around 40 nations and areas in the entire world, but its footprint is strongest in Hong Kong, in which it’s the selection a person very best-advertising fast ramen. The prompt noodle brand name truly has around 40 flavors in Hong Kong, so you may even phone it a consolation food items in the location.
This thirty day period marks the 55th anniversary of Demae Itcho’s release, and so to rejoice Nissin has teamed up with the common Hong Kong yum cha specialty cafe, Shofukumon, for a particular constrained-time-only collaboration restaurant.
Our Japanese-language reporter Masanuki Sunakoma occurred to be strolling around Yokohama Chinatown when he stumbled upon it. Due to the fact he was ready for a break, he went inside of, in which the distinctive function menu of Demai Itcho-based mostly yum cha, which is dim sum served with Chinese tea, caught his eye. “Why not?” he thought, and determined to purchase some.
The topic of the restricted-time-only restaurant is a Hong Kong street stall run by Demae Boya, the minimal boy mascot featured on the Demae Itcho packaging. The inside of is developed to look like a street in Hong Kong, and the distinctive menu is created to give you a taste of “a Hong Kong-style Demae Itcho” with out leaving Japan.
In accordance to Masanuki’s investigation, Demae Boya is regarded as Chanchai in Hong Kong, which in Cantonese apparently means “Nissin Child”. Nissin could not have occur up with a more fitting nickname. In any case, Chanchai was sitting at the entrance to the restaurant, donning a mischievous smile.
Within, a timeline describing Demae Itcho’s 55 decades of record was on display, as properly as an exhibition detailing common Demae Itcho flavors across the environment.
Immediately after exploring a bit, Masanuki determined to get from the confined-edition menu. Regrettably, the delicious-searching “Stewed Cubed Meat Itcho Dog” was bought out, but they even now had “Stewed Cubed Meat Noodles”, “Demae Itcho-man” steamed buns, and “Demae Boya Ramune Soda”, so Masanuki requested people. Each individual product was 550 yen (US$4.13).
The initially item to arrive was the Demae Itcho-gentleman. It was a Chinese-model steamed bun with bamboo shoots, noodles cooked in Demae Itcho’s soup, and egg inside of. Chanchai’s experience was branded on to the top, which was really cute.
It was full of Demae Itcho flavors and super scrumptious. It also experienced a entire egg in it, which felt really deluxe.
The Ramune Soda was a drink impressed by Chanchai, created with levels of annin tofu (apricot kernel jelly), strawberry jelly, ramune (which is intended to characterize Chanchai’s blue hapi coat), mango product for his yellow hair, and, last of all, a cherry on best to characterize his purple nose. It was a very Instagrammable consume, and just about every layer tasted just as it should.
The Stewed Cubed Meat Noodles felt like the most Hong Kong avenue-type dish out of the bunch. The soup was manufactured from hen bone broth with the addition of Jinhua ham, which gave it a pretty reliable taste. It arrived out genuinely speedily, but it seemed terrific and smelled even improved. The addition of the fried egg and the leafy greens gave it a pretty road-food truly feel.
The cubed meat wasn’t precisely cubed, but it was tremendous thick. It was tender and delectable and paired really perfectly with the nostalgic taste of Demae Itcho’s sesame and chili oil-seasoned soup.
It was a simple taste that reminded Masanuki of his previous trips to Hong Kong. Masanuki hadn’t envisioned it to style so fantastic considering that it was so inexpensive, but ramen is plainly the place Demae Itcho’s flavors really glow (which is obvious in hindsight).
They are also giving Chicken Soba and Shrimp Wanton Noodles, which each sound delicious, so certainly contemplate making an attempt out this limited-time-only restaurant in Yokohama Chinatown prior to it is long gone! It will be around by way of April 2, so you have loads of time to make a vacation. And though you are in the community, be certain to also try out the area’s distinctive Chashu Melon Bread if you are feeling adventurous!
Demae Itcho’s Hong Kong Food stuff Stall (Shofukumon Yokohama Branch) / 出前坊やの香港屋台 （招福門 横浜本）
Deal with: Kanagawa-ken Yokohama-shi Chuku Yamashitacho 81-3
Several hours: Weekdays: 11:30-5 p.m., Weekends and vacations: 11 a.m. to 5 p.m.
Closed: Each individual Wednesday in February and March 7 and 14